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Social Media Manager

We are currently seeking a talented and experienced Social Media Manager to join our dynamic marketing team. The successful candidate will be responsible for developing and executing social media strategies to enhance brand awareness, engage our audience, and drive traffic and conversions. This role requires a creative thinker with excellent communication skills and a deep understanding of various social media platforms.
DATE POSTED: 15/03/2024

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Job Description
Social Media Manager

Job Responsibilities:

  • Develop creative and engaging social media strategies.
  • Creating & managing a social media content calendar.
  • Great organisational skills; ability to monitor multiple social media platforms concurrently.
  • Manage the day-to-day handling of all social media channels
  • Training and managing the social media team.
    Oversee, plan and deliver content across different platforms using scheduling tools.
  • Create engaging multimedia content.
  • Motivate the team to create engaging content.
  • Collaborate with other teams, such as marketing, sales, and customer service to ensure the consistency of the brand is maintained.
  • Communicate with the followers on social networks, respond to their queries on a timely basis.
  • Supervise social media account’s activity and social media marketing campaigns.
  • Designing and planning the different aspects of digital marketing which includes display ads, advertising campaigns and others.
  • Develop and monitor campaign budgets.
  • Monitor the performance of the team and make sure of timely delivery of the fask assigned.
  • Develop, launch and manage new competitions and campaigns that promote the organisation and brand.
  • Prepare accurate reports and analyse the performance of the marketing campaigns.
  • Accordingly, they should take action/s after understanding the analysis.
  • They should also work with the team daily to brainstorm innovative and new growth strategies
  • Form key relationships with influencers across the social media platforms.
  • Maintain a good and healthy relation with the clients.
  • Manage and facilitate social media communities by responding to social media posts and developing discussions.
  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
  • Analyse competitor activity.
  • Recommend improvements to increase performance.
    Set targets to increase brand awareness and increase customer engagement.
  • Motivate and coach junior staff such as social media executives or assistants
  • Manage a budget for social media activities.
    Encourage collaboration across teams and departments.
  • Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Job Requirements:

  • 2+ years of Social Media Marketing experience in a managerial role.
  • Community management experience.
  • Attention to detail, complex workflow management, strong organisational and project management skills.
  • Ability to thrive in a fast paced environment and to deliver creative and innovative content.
  • Outstanding knowledge of Digital Marketing.
  • Basic understanding of website functionality.
  • Great interpersonal, oral and written communication skills.
  • Strong organisational, leadership and decision-making skills.
  • Ability to manage and handle multiple tasks, outstanding problem-solving and good time management abilities.