BING ADS
BING ADS (MICROSOFT ADVERTISING) SERVICES IN NEW DELHI
Microsoft Advertising (Bing Ads) connects your business with an untapped, high-income audience that standard Google campaigns miss. Powering search queries on Windows devices, Bing, Yahoo, MSN, AOL, and DuckDuckGo, Microsoft Advertising boasts higher average household incomes, older decision-makers, and significantly lower competition.
At Digipixeline, we leverage Microsoft Advertising's exclusive superpowers — including native LinkedIn profile demographic targeting, lower cost-per-click (CPC), and higher conversion rates — to help B2B and retail brands achieve unmatched profitability.
- ✓ 20% to 35% lower cost-per-click compared to Google Ads auctions
- ✓ Exclusive LinkedIn Profile targeting (job function, company & industry)
- ✓ Reach mature, affluent desktop users with higher disposable purchasing power
- ✓ Seamless synchronization with existing Google Ads search architecture
OUR MICROSOFT & BING ADS SERVICES
Microsoft Search Network
High-converting search text campaigns appearing on Bing, Yahoo, MSN, AOL, and default Windows Edge browsers.
LinkedIn Profile Targeting
Exclusive capability to target search users by their verified LinkedIn Company Name, Job Function, and Industry.
Bing Shopping Campaigns
Product catalog ads with images and pricing shown directly on Bing Shopping tabs, capturing ready-to-buy consumers.
Microsoft Audience Network
Native and display banner placements on premium Microsoft-owned properties including MSN, Outlook, and Microsoft Edge.
Google Ads Import & Sync
One-click synchronization of your proven top-performing Google Ads campaigns, saving setup time and keeping bids aligned.
Universal Event Tracking (UET)
Flawless tag implementation tracking conversions, revenue values, bounce rates, and building dynamic remarketing lists.
Desktop & B2B Optimization
Specific bid adjustments for office desktop work hours when enterprise managers and senior executives are searching.
Automated Bidding & ROAS
Maximize conversions and target CPA machine-learning rules to ensure maximum return on every advertising rupee spent.
OUR MICROSOFT ADVERTISING STRATEGY
1. Market Opportunity Analysis
We evaluate search volume on Bing and identify keyword themes with low competition where you can easily win top ad position.
2. Google Campaign Import & Customization
We import your proven Google structure and adjust bids, extensions, and device targeting tailored for the Microsoft ecosystem.
3. LinkedIn Profile Bid Adjustments
We apply aggressive bid multipliers for corporate company sizes, decision-maker job roles, and high-value target industries.
4. Negative Keyword Pruning
Rigorous search term mining ensures you never waste spend on low-intent queries, keeping your cost-per-lead as low as possible.
5. Device & Location Segmentation
Prioritizing affluent desktop and tablet traffic while adjusting geo-location bids to focus budget on top-performing cities.
6. Reporting & Attribution Scaling
Bi-weekly performance reviews, transparent conversion reporting, and incremental budget scaling to maximize bottom-line profit.